The Seven things you should NEVER do in Affiliate Marketing
1. NEVER – Ignore you audience
Much of affiliate marketing is based around community, if you expect to put up a website with lots of products and affiliate links and never do any more than that then you will have a long wait before you start making any money. You are much more likely to make money if you have an audience, so engage with them
2. NEVER – Over promote
Even if you build up a following of 100,000 people, if you are constantly just sending out promotional messages then you run the risk of just becoming noise to your followers and they will tune you out. I have seen this so many times on twitter for example, you follow someone because you think then may have something useful to say but then you get 100 tweets a day from them that just fill your time line and you end up not actually taking any notice of what they are saying. So if you are going to promote your products through social media make sure you are not just blasting hundreds of messages, make sure you mostly give information that is of value otherwise you will be tuned out
3. NEVER – Write crap
If you are using the content marketing strategy to grow your audience, and this is a valid method, do not insult them by spinning articles that just end up reading like a badly translated instruction manual. I hate seeing a headline from a blog post and thinking that might be interesting, so I take the time to click through and start reading and get 2 lines in and just have to give up. It is obviously an article that has been written by someone for the sole purpose of publishing something and has been spun using an article spinning software.
4. NEVER – Fill your page with adverts
There is nothing worse than visiting a site expecting to read something interesting and then having to actually look for the content between all the adverts. This puts me off completely and I just leave the site. I would say that on any page of content, (that is what you can view on your screen at any time), there should be no more than 3 adverts showing. This is just my opinion based on my own user experience
5. NEVER – Slag off the competition
No matter what your industry there will be someone else competing against you. Chances are if you are starting in a new industry or niche these others will already be established and have a customer base. One thing you should never do is try to build your customer base by slagging off your competitors. This has never been a good strategy, even in the off line world so don’t do it. If you have a product that you truly believe can compete then you need to make your website better than the competition and win customers that way.
6. NEVER – Mislead your audience
This is an obvious one I know, and every blog you read about affiliate marketing will tell you to be honest about what you are doing. I agree with this completely. If you are promoting a product then make it clear thats what you are doing. If you intend to send someone to another site to make the sale then they should know. Otherwise when they click a link and end up on amazon or some other landing page they get confused and may just leave.
7. NEVER – Give up
Affiliate marketing is a great way to earn a living but it takes time. You need to be patient and don’t expect the big rewards to come over night. Some people can take years before they eventually hit the right formula and start making money. The truth is that you must have started doing this because you had a passion about achieving something… well just remember that passion and keep going
Disclaimer – I just have to add here that all of the above information is based on my own opinions and experience.
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